This One is an Australian brand of high-quality wines, entering the Brazilian market for the first time. It brings a unique experience to its consumers, making the pleasure of an excellent flavoured wine accessible to everyday life.
“Australian people are friendly, playful, open-minded, and looking to have a good time! We work hard, innovate, and are a multi-cultural, colourful society.” - Calum, an Aussie friend
This One is for the day-to-day of those who appreciate good wine, its aromas and notes, but don't have the habit of buying expensive bottles for everyday life. The customer should understand that This One is a wine of excellent quality, an exclusive but affordable luxury.
Project_
Brand Identity and Packaging
Art Direction / Design_
Paola Papini
Mobile App / UI Concept:
Manuel Negri
Client_
This One, Australia
(brief by Curso Rotulando)
Year_
2021
During market research, we found that Australian wines in Brazil are still few and not well known. Therefore, the brand must reinforce its place of origin. As a differentiation strategy, we betted on the use of inventive colours and dielines.
This One is elegant, innovative, and colourful, much like Australia itself. The brand and packaging reinforce those attributes by bringing an engaging visual with refined minimalism. The label stands out on the shelves due to its colours and unusual shape – the coastline of north Australia.
