Sip Lovers is an e-commerce born to help bars during quarantine. It brings bottled, ready-to-drink cocktails – signed by bartenders, contemporary classics and famous recipes with an author twist – to your front door.
Despite not having a consolidated visual identity, both the website and the photography follow a modern aesthetic, with yellow as the predominant colour. In this redesign, we sought to create a stronger unity between the labels and Sip Lovers, bringing a broad colour palette, while maintaining a consistent tone.
In the old design, the labels didn’t carry the mandatory information, having only the cocktail’s name and bar that created it. The colours were picked randomly and had no meaning or harmony across the different hues.
Project_
label & Packaging
Art Direction / Design_
Paola Papini
Client_
Sip Lovers, Brazil
Year_
2021
The new palette has a predominance of cold colours, to create contrast with the brand's yellow and red. As for typography, we combined two sans-serif families: a smooth one for body text and another with a stronger personality, developed specifically for innovative businesses, for highlights.
The main identity element of the label and, later, of the packaging, is an abstract pattern formed by the letters of the word “Sip Lovers”, with application variations in each colour.
On the front, it appears highlighted in yellow. On the back, it comes in the same colour as the background, in a darker tone, so as not to harm the reading.
