Mingle Seasoning was born from the idea of wanting to add flavour to meals but without all the nasties that are found in generic seasonings. Mingle is more than spice blends – it is a tool in the kitchen that keeps healthy eating fun, tasty, simple and enjoyable again!
With a wide range of Spices, Sauces, Seasonings and Gravies, Mingle has a variety of more than 40 products. I jumped into the project in August 2021, after meeting Jordyn, owner and creator, to be the head of design across all brand touchpoints, from the packaging on the shelf to Instagram posts.
Project_
Packaging, Prints, Social Media
Art Direction / Design_
Paola Papini, Jordyn Evans
Client_
Mingle Seasoning
Year_
2021 - 2022
The first step was to optimize the existing packaging according to the best practices for labels: creating standards for typography, spacing, label structure, and the extensive colour palette. Colours should be tight across all product units and have enough contrast to stand out on the shelf.
After building this design system, creating packaging for new flavours and updating the current ones becomes much faster and easier. It also builds a solid base to develop different deliverables, such as flyers, special boxes, socks, gifts, and also social media posts.
Mingle’s mission is far greater than just producing quality natural products – it's about creating a world that is healthier, more confident and connected. The brand builds a family with its customers, reminding everyone of how magical gathering around the dinner table can be!
